Society6 Campus Life
Society6 Back To School Campaign
As the in-house Art Director at Society6, I created the look and feel of the brand. Each year, our Back To School campaign was a massive undertaking. It included designing a dedicated landing page, a physical catalog, an online lookbook with multiple curated collections, and email marketing campaigns. At Society6 our target demographic was 18-30 year old women, so we focused on our college kids creating an authentic safe space to express themselves.
For this campaign I was in charge of product curation and selection, dorm set design and style, photoshoot and video shoot direction, campaign landing page design, and physical catalog creative direction.