Society6 Festival Lookbook Video

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‘DESERT’S EDGE’ Lookbook

Society6 is an open, global community of 300,000+ independent artists from 160+ countries. As the in-house Art Director for Society6, I was responsible for the look and feel of the brand. From photoshoots to product launches, collaborations and marketing campaigns, I was able to define and maintain the brands aesthetic.

In 2016 our creative team road tripped out to Joshua Tree to shoot video and still images for the launch of our Festival Season collection. I was responsible for coming up with shoot inspiration, creating mood boards, scouting the shoot location, booking models, securing the photographer, selecting the featured product, and then styling and directing the shoot while on location. Once the shoot was completed, I designed the email campaigns and social media materials. This is still one of my favorite projects to date.

Video shot and edited by Ben Renschen. Photography By Alex McDonell.

ART DIRECTIONWESLEY BIRD